Sporting Goods

Available at La Crosse and Portage locations only


Sportsland is always the first stop before you hunt, fish, or camp.

Serious sportsmen know that quality products, great prices and knowledgeable advice can always be found at Sportsland. Sales people that are passionate about the outdoors.

Special services such as bow tuning, bore sighting, arrow fletching and scope mounting just to name a few.  Live bait, licenses, and so much more! No matter what the season, we want to play.


    Both our La Crosse and Portage stores carry great brand such as:

    • Berkley
    • Bushnell
    • Leupold
    • Browning
    • Mossberg
    • Remington
    • Ruger
    • Marlin
    • and more!

    Come on in and hear some of the greatest hunting and fishing stories you’ll hear or share some of your own! Wear your hip waders cause it gets pretty deep in Sportsland!