Sporting Goods

Available at La Crosse and Portage locations only


Sportsland is always the first stop before you hunt, fish, or camp.

Serious sportsmen know that quality products, great prices and knowledgeable advice can always be found at Sportsland. Sales people that are passionate about the outdoors.

We supply our customers with special services such as bow tuning, bore sighting, arrow fletching and scope mounting just to name a few.  Sportsland has guns, ammo, live bait, licenses, and so much more! No matter what the season, we want to play.


    Both our La Crosse and Portage stores carry great brand such as:

    • Berkley
    • Bushnell
    • Leupold
    • Browning
    • Mossberg
    • Remington
    • Ruger
    • Marlin
    • and more!

    Come on in and hear some of the greatest hunting and fishing stories you’ll hear or share some of your own! Wear your hip waders cause it gets pretty deep in Sportsland!



    Make Sportsland your go-to ice fishing supply stop. We have sleds, augers (hand and powered), fishfinders, fish baskets, jigs, poles and more accessories. We also sell live bait.

    We carry many of your favorite ice fishing brands, including:  Eagleclaw, Hummingbird, Jiffy, Beaver Dam Tip Ups, Frabill, Strikemaster, K&E, Clam, and 13Fishing.

    To talk to our Sportsland experts about what we have in stock. Call Ace of La Crosse at 608-788-9950 and Portage Ace Hardware at 608-745-1410.